Privacy Policy

Last updated: April 17, 2026 — Version 1.3

1. Data Controller

Clozy is operated by Yonatan Rigbi, an individual based in Israel. For privacy inquiries, contact us at support@clozy.org.

2. Information We Collect

Account data: Name, email, profile photo (via Apple Sign-In or Google Sign-In)
Wardrobe photos: Photos you upload of your clothing items
Full-body photo: Optional photo for virtual try-on feature
Profile data: Gender, birthday, sizes, city, style preferences
Usage data: Feature usage patterns, anonymized analytics
Purchase data: Subscription status (managed via Apple; we do not store payment details)

3. Legal Basis for Processing (GDPR)

We process your data under the following legal bases:

Contract performance: Account data, wardrobe photos, profile data — necessary to provide the app's core features
Consent: Full-body photo for virtual try-on, push notifications — you choose to provide these and can withdraw at any time
Legitimate interest: Usage analytics — to improve the app experience. You can opt out by contacting us

4. How We Use Your Data

AI analysis of clothing items (brand, color, material detection)
Generating AI product photos of your items (beautify)
Virtual try-on image generation
Outfit suggestions and calendar planning
Marketplace features (listings, messaging)
Social features (following, sharing outfits)

We do not use your photos to train AI models. Your images are processed solely to deliver the features above and are never used for machine learning training.

5. Social Features & Content Visibility

Clozy includes social features such as following other users, sharing outfits, and a marketplace. By default:

Your profile name and avatar are visible to other users
Outfits you share to the social feed are visible to all users
Marketplace listings are visible to all users
Your wardrobe items are private and not visible to others unless you explicitly share them

You can set your profile to private in the app settings.

6. Third-Party Services

To deliver our features, certain data is processed by trusted third-party service providers. These providers are contractually bound to process your data only as instructed by us and in accordance with this policy.

Cloud infrastructure: Database, authentication, and secure file storage
AI processing: Clothing photos may be sent to AI services for item analysis, product photo generation, and virtual try-on. These providers do not use your data for training their models and delete processed data after delivery
Analytics: Anonymous usage analytics to improve app experience
Subscription management: In-app purchase and subscription processing
App delivery: Push notifications and app updates

7. International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States. These transfers are necessary to provide the app's AI-powered features. We ensure appropriate safeguards are in place, including the use of services that comply with industry-standard security practices and data processing agreements.

8. Virtual Try-On

The virtual try-on feature uses Clozy's AI to show how clothing items look on you. Your full-body photo is:

Stored securely in our database
Processed by our AI engine to generate try-on images
Not used for facial recognition or biometric analysis
Temporary processing data is deleted after generation

Free users get 3 virtual try-ons per month. Clozy Pro subscribers get unlimited try-ons.

9. Data Storage & Security

Your data is stored in a secure database with row-level security policies. Photos are stored in encrypted cloud storage with authenticated access. All connections use HTTPS/TLS encryption. EXIF metadata (GPS coordinates, camera info) is stripped from photos before upload.

10. Data Retention

Account data & wardrobe: Retained while your account is active
AI-processed images: Retained while your account is active; deleted from third-party AI servers within 30 days of processing
Usage analytics: Retained in anonymized form for up to 12 months
Account deletion: When you delete your account, all personal data (profile, photos, wardrobe items, outfits, social data) is permanently removed within 30 days

11. Your Rights

Depending on your location, you may have the following rights:

Access: Request a copy of your personal data
Correction: Update or correct inaccurate data
Deletion: Delete your account and all data (available directly in the app under Profile > Settings)
Portability: Request your data in a portable format
Withdraw consent: Where processing is based on consent, you can withdraw at any time
Object: Object to processing based on legitimate interest

To exercise any of these rights, contact us at support@clozy.org.

12. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

Know what personal data we collect and how it is used
Request deletion of your personal data
Opt out of the sale of personal data

We do not sell your personal data. To exercise your rights, contact support@clozy.org.

13. Children's Privacy

Clozy is not intended for users under 13 years of age. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us.

14. Changes

We may update this policy from time to time. We will notify you of significant changes via the app or email. Continued use after changes constitutes acceptance.

15. Contact

For privacy questions or data requests:
Yonatan Rigbi
Email: support@clozy.org